Carter (pictured above) has been president of USA Life Insurance Company since 2014. In this role he has been instrumental in leading the digital transformation of the company’s life and health business. Carter joined the USA in 1997 and has held several leadership positions, including general manager of the company’s Phoenix campus and executive leadership roles in asset management, building asset communication centers, selling member experience, and marketing campaign management.

Gitiche (pictured below) joined the company in 2020, and helped create and sustain USAA’s audit function. Prior to joining the USA, he was the Chief Auditor General of Freddie Mac. Geetich has more than 20 years of experience with large financial institutions, including Bank of America, GE Capital and American Express.

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Bhakria (pictured below) joined the USA in June. He has 20 years of experience in financial services, most recently at Truist Bank, where he has played a role in strategy, deposit and universal leadership. Prior to Truist, Vacharya was an associate principal at McKinsey & Company, where he focused on the strategy, distribution, consolidation, and operation of retail banking and property-damaged units.

“These appointments each reflect leadership in their respective teams and horizontally across our organization,” Mayur said. “Moving forward, everyone will have an important role to play in ensuring we can provide competitive products and services to military families.”


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