The new partnership with the Global Trade Association Lemra will seek to identify the biodata and behavioral profiles of both current and potential members of the Prime program, to ensure the qualifications and incentives for these candidates for business. AXA aims to come up with a way to identify the qualities that its agents and leaders should look for in new recruits, as well as a science-based approach to assessing psychological traits that can predict success.

“There are many insurance agents on the market, but not all of them have the skills and competencies that customers deserve,” said Gordon Watson, CEO of AXA Asia and Africa. “By combining the expertise and data of AXA and LIMRA, we can ensure that our prime agents are truly professionals that our clients can trust to help and support them at every stage of their lives, not just as claimant financiers. ”

In recent years, AXA has introduced a number of digital tools to support its agents, enabling simple processes such as sales and claims. It has provided a range of training modules and materials – online or in person – to update agents about the latest technology, financial regulations and business opportunities. In 2020, the company’s focus on improving the professionalism of its agents under AXA Prime, through the improvement of customer service and higher digital adoption, was a breakthrough, the insurer said. Despite the Kovid-1 pandemic epidemic, AXA’s full-time prime agents were able to continue their business through a series of remote selling tools.

“We are delighted to be working with AXA on this important program,” said Paul Aerosmith, president of LL Global International, Lemra’s parent company. “This process will be repetitive and will allow AXA to continuously improve its predictability in selecting the right candidates. Scoring for success at AXA is important. Promotes on-board.


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